# How It Collapsed

> How modern empires die — one company, product, or brand at a time.

Each video is a single autopsy: the rise, the fatal decision, and the collapse. Boards, cash, ego, product bets, and market blindsides — told as a calm documentary story, not a personal finance tip and not a macro lecture.

Channel page: https://app.wudtr.com/c/how-it-collapsed
Video feed: https://app.wudtr.com/c/how-it-collapsed/rss.xml
YouTube channel: https://www.youtube.com/channel/wudtrchannels4@gmail.com
Links: https://wudtr.link/how-it-collapsed

## Videos

- [The Sensor Kodak Gave Away](https://app.wudtr.com/c/how-it-collapsed/v/the-sensor-kodak-gave-away-27a): The Sensor Kodak Gave Away
- [The Deal MoviePass Never Had](https://app.wudtr.com/c/how-it-collapsed/v/the-deal-moviepass-never-had-26g): The Deal MoviePass Never Had
- [The Subscription That Killed MoviePass](https://app.wudtr.com/c/how-it-collapsed/v/how-moviepass-collapsed-the-rise-and-fall-of-a-10-subscription-model-1nv): MoviePass Sold Ten Dollars for Fifty. Then It Ran Out.
- [The Airline Pan Am Didn't Need](https://app.wudtr.com/c/how-it-collapsed/v/the-airline-pan-am-didn-t-need-279): The Airline Pan Am Didn't Need
- [The Memo That Ended Nokia](https://app.wudtr.com/c/how-it-collapsed/v/the-memo-that-ended-nokia-261): The Memo That Ended Nokia
- [The Study Kodak Paid to Ignore](https://app.wudtr.com/c/how-it-collapsed/v/the-study-kodak-paid-to-ignore-274): The Study Kodak Paid to Ignore
- [Why Nokia Killed Its Own Ideas](https://app.wudtr.com/c/how-it-collapsed/v/why-nokia-killed-its-own-ideas-262): Why Nokia Killed Its Own Ideas
- [The Man Who Sold Sears for Parts](https://app.wudtr.com/c/how-it-collapsed/v/the-man-who-sold-sears-for-parts-273): The Man Who Sold Sears for Parts
- [How Toys R Us Was Killed by Its Own Owners: The Inside Story](https://app.wudtr.com/c/how-it-collapsed/v/how-toys-r-us-was-killed-by-its-own-owners-the-inside-story-lt): How Toys R Us Was Killed by Its Own Owners
- [How WeWork Burned $47B in 18 Months](https://app.wudtr.com/c/how-it-collapsed/v/how-wework-burned-47b-in-18-months-lx): How WeWork Burned 47 Billion Dollars in Eighteen Months
- [How Blockbuster Said No to Netflix Twice](https://app.wudtr.com/c/how-it-collapsed/v/how-blockbuster-said-no-to-netflix-twice-ly): How Blockbuster Said No to Netflix Twice
- [How BlackBerry Lost a Billion Users in Five Years](https://app.wudtr.com/c/how-it-collapsed/v/how-blackberry-lost-a-billion-users-in-five-years-lu): How BlackBerry Lost a Billion Users in Five Years
- [How Kodak Invented the Future and Refused to Sell It](https://app.wudtr.com/c/how-it-collapsed/v/how-kodak-s-invention-of-the-digital-camera-led-to-its-downfall-lr): How Kodak Invented the Future and Refused to Sell It
- [How Pan Am Ruled the Skies — Then Vanished](https://app.wudtr.com/c/how-it-collapsed/v/how-pan-am-ruled-the-skies-then-vanished-lz): How Pan Am Ruled the Skies and Then Vanished
- [How Sears Became Amazon Then Went Bankrupt](https://app.wudtr.com/c/how-it-collapsed/v/how-sears-became-amazon-then-went-bankrupt-lw): How Sears Went From the Amazon of Its Era to Bankruptcy
- [How Nokia Lost Everything After Owning Phones](https://app.wudtr.com/c/how-it-collapsed/v/how-nokia-lost-everything-after-owning-phones-ls): How Nokia Went From Owning Phones to Nothing
- [How Circuit City Outsold Everyone and Still Collapsed](https://app.wudtr.com/c/how-it-collapsed/v/how-circuit-city-outsold-everyone-and-still-collapsed-1nt): How Circuit City Outsold Everyone and Still Collapsed
- [How Vine Created a Format and Got Left Behind](https://app.wudtr.com/c/how-it-collapsed/v/how-vine-created-a-format-and-got-left-behind-1nq): How Vine Created a Format and Got Left Behind. Company autopsy of Vine: the six-second loop, Twitter's pre-launch acquisition, the 2015 creator pay proposal that was refused, the talent exodus, the October 2016 shutdown, and how TikTok scaled the format Vine proved. Format vs platform.
- [How Myspace Owned the Internet and Vanished](https://app.wudtr.com/c/how-it-collapsed/v/how-myspace-owned-the-internet-and-vanished-1lf): Explore the meteoric rise and sudden collapse of Myspace, once the titan of social media. The video opens with Myspace at its zenith, illustrating its dominance over the internet before delving into the critical product decisions that ultimately led to its downfall. Highlight how Myspace's failure to innovate amidst Facebook's aggressive ascension became a textbook case of market blindsides. This 
- [How Yahoo Lost the Search War It Almost Won](https://app.wudtr.com/c/how-it-collapsed/v/how-yahoo-lost-the-search-war-it-almost-won-1lh): Explore the dramatic arc of Yahoo's early dominance in the internet search space and the critical missteps that led to its fall from grace. The video will begin by highlighting Yahoo's initial rise as a leader in the burgeoning online landscape, setting the stage for its potential to dominate the search market. Delve into the strategic errors and missed opportunities, such as failing to acquire Go
- [Why RadioShack Disappeared From Every Corner](https://app.wudtr.com/c/how-it-collapsed/v/why-radioshack-disappeared-from-every-corner-1li): Explore the downfall of RadioShack, a once-iconic neighborhood chain that became a casualty of its own outdated retail model and strategic missteps. The video opens with a nostalgic look at RadioShack's rise as a go-to destination for electronics enthusiasts, setting the stage for its eventual decline. Delve into the company's fatal product bets, mounting debt, and failure to adapt to the rapidly 
- [The Day Borders Closed Its Last Doors](https://app.wudtr.com/c/how-it-collapsed/v/the-day-borders-closed-its-last-doors-1lj): Borders, once a titan in the bookselling world, closed its last doors in a dramatic finale that signaled the end of an era. Hook viewers with the pivotal moment when Borders' fate was sealed, as the rise of big-box retail and the advent of Amazon forever altered the landscape. This video is for those fascinated by corporate strategy and the dramatic downfalls of once-mighty brands. Delve into Bord
- [Red Lobster's Bankruptcy: The Shrimp Was a Red Herring](https://app.wudtr.com/c/how-it-collapsed/v/red-lobster-s-bankruptcy-the-shrimp-was-a-red-herring-1h5): Red Lobster's Bankruptcy: The Shrimp Was a Red Herring. Myth-busting autopsy: the internet blamed the $20 Endless Shrimp (~$11M quarterly hit, real), but the fatal decision was 2014 — Golden Gate Capital's $2.1B buyout funded by a $1.5B sale-leaseback of ~500 restaurants' real estate, converting owned buildings into ever-rising rents; then Thai Union (owner AND shrimp supplier — conflict-of-intere
- [How Byju's Lost $22 Billion in 4 Moves](https://app.wudtr.com/c/how-it-collapsed/v/how-byju-s-lost-22-billion-in-4-moves-1h8): How Byju's Lost $22 Billion. Hand-authored autopsy of India's edtech champion: peak ~$22B valuation in 2022 (General Atlantic, Sequoia/Peak XV, SoftBank, CZI, Prosus backing), then four fatal decisions — reading the pandemic enrolment spike as permanent demand, a ~$2.5B acquisition spree (Aakash, Great Learning, WhiteHat Jr, Epic), a $1.2B Term Loan B that defaulted, and governance collapse (Deloi
- [Your DNA Is for Sale: The 23andMe Bankruptcy](https://app.wudtr.com/c/how-it-collapsed/v/your-dna-is-for-sale-the-23andme-bankruptcy-1fz): Your DNA Is for Sale: The 23andMe Bankruptcy. A $6bn DNA pioneer to Chapter 11 with a market value under $50m. The fatal design: a one-and-done kit - once a customer spits in the tube they never need you again, so growth needs perpetual new customers while the therapeutics arm burns cash. Nearly two decades unprofitable, SPAC IPO 2021 at $6bn, the October 2023 breach exposing data on ~7 million us
- [The Decision That Killed Northvolt: Six Factories Before One Worked](https://app.wudtr.com/c/how-it-collapsed/v/the-decision-that-killed-northvolt-six-factories-before-one-worked-1fs): The Decision That Killed Northvolt: Six Factories Before One Worked. Europe s $12-15bn battery champion, over $14bn raised incl. a $5bn expansion loan, contracts from BMW, Volvo and VW. Fatal decision: six gigafactories at once plus in-house cathode and precursor production before mastering one line - Skellefteaa managed ~1 GWh against a 16 GWh target, largely manual where Chinese rivals were auto
- [How Enron Faked Being America's Most Admired Company](https://app.wudtr.com/c/how-it-collapsed/v/how-enron-faked-being-america-s-most-admired-company-lv): How Enron Faked Being America's Most Admired Company
- [The One Lie That Fooled Silicon Valley](https://app.wudtr.com/c/how-it-collapsed/v/the-one-lie-that-fooled-silicon-valley-m0): How Theranos Fooled Silicon Valley With One Lie