How BlackBerry Lost a Billion Users in Five Years

Chapters

1. 00:00Doubling Down
2. 00:19A Failed Touch
3. 00:36Ecosystem Gap
4. 00:52The App Gap
5. 01:14No Instagram, no Snapchat
6. 01:31The real killer: no apps
7. 01:49The RIM Culture
8. 02:13The BBM Bubble
9. 02:36The Enterprise Trap
10. 02:59The Developer Desert
11. 03:22The BB10 Gamble
12. 03:40The Carrier Betrayal
13. 04:03The Last CEO
14. 04:27The Final Nail

About this video

BlackBerry owned the enterprise phone. Then touchscreens ate the world — and a billion users walked away. In this video: • Peak keyboard dominance • The product bet that failed • Culture and speed problems • How fast a monopoly can evaporate Business autopsy documentary. Educational — not investment advice. #business #blackberry #tech #collapse Subscribe to How It Collapsed for one company, one fatal decision, one fall.

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