How Sears Became Amazon Then Went Bankrupt
Chapters
About this video
Learn how Sears, once the Amazon of its era, dominated retail for decades before a series of fatal decisions led to its collapse. This documentary traces Sears' rise from a mail-order catalog to the largest retailer in America, and the key missteps that doomed it. Chapters: 00:00 1% of US Retail 00:16 Sears Charge Card 00:31 The Big Book 00:49 The Mall Anchor 01:10 The Catalog's Secret Weapon 01:33 From Watches to Everything 01:54 The Mall Era Begins 02:16 The Credit Card Revolution 02:38 The Financial Pivot 03:01 The Catalog's End 03:24 Rise of the Competitors 03:46 The Final Blow Sources & further reading: ā¢ Sears Archives ā https://www.searsarchives.com ā¢ The Rise and Fall of Sears ā https://www.forbes.com/sites/greatspeculations/2018/10/15/the-rise-and-fall-of-sears/ ā¢ Sears Bankruptcy Filing ā https://www.sec.gov/Archives/edgar/data/1310067/000119312518291000/d647422d8k.htm ā¢ The Big Store: Inside the Crisis and Revolution at Sears ā Book by Donald R. Katz (1987) detailing Sears' internal struggles. ā¢ Eddie Lampert's Hedge Fund and the Sears Collapse ā https://www.wsj.com/articles/how-eddie-lamperts-hedge-fund-stripped-sears-11554420000 ā¢ Sears Holdings Annual Reports (2000-2017) ā https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001310067
