The Study Kodak Paid to Ignore
About this video
In 1981, Kodak commissioned a study that predicted the digital photography revolution and warned that the company had only a few years to adapt. This documentary explores how Kodak read the study, then ignored it, leading to one of the most famous corporate collapses in history. Learn how a company that dominated photography for over a century lost everything because of a decision made decades earlier.
From the video
