The Familiar Lie

About this video

Wait... is it true? Repetition ≠ Truth The Illusory Truth Effect There's a name for this First identified 1977 Repetition beats truth Your brain's dangerous shortcut Ease of processing ≠ accuracy Repetition = believability Smooth path ≠ right direction 60 statements rated Round two begins Familiarity wins One exposure changes everything Knowledge isn't immunity Every scroll = another rep False news wins the race Same bias, faster delivery Tired minds trust repetition Depletion doubles the effect Verify, don't repeat

From the video

The Familiar Lie
The Familiar Lie
Familiar Beats Factual
Familiar Beats Factual
Illusory Truth Effect
Illusory Truth Effect
Processing Fluency
Processing Fluency
The Path Illusion
The Path Illusion
The Test
The Test
The Return
The Return
The Persistent Effect
The Persistent Effect
The Algorithmic Loop
The Algorithmic Loop
The Modern Multiplier
The Modern Multiplier
Cognitive Overload
Cognitive Overload

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The Familiar Lie